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Expert Meeting : how to design human centred AI services?
AI is transforming services at high speed, but our design methods are still stuck in the pre-AI era. Service blueprints continue to focus mainly on human processes, while AI is already making decisions behind the scenes, introducing risks and influencing user trust.
Ethics, AI governance and the human experience are still designed separately. As a result, organizations deploy AI without a clear understanding of its impact on users, employees and the responsibilities involved.
The goal of the expert meeting is to co-create a practical framework that unites technology, humanity and accountability. A blueprint that shows where AI creates value, where risks emerge and how to build trust and fairness in from day one. That is the gap this expert meeting aims to close.
Dates:
10 dec 2025 (2 hours online preparation)
16 dec. 2025 (co-creation day in Bangkok, onsite)
16 jan. 2026 (2 hours online validation session)
On invitation only. Don't have an invitation? Apply here.
This think thank is a collaboration between
Dutch Digital Design Institute
11/1 AIA Sathorn Tower, 15th Floor,
South Sathorn Road, Bangkok 10120
UX Academy B.V.
Schippersgracht 1-3 Amsterdam
What to expect?
Meet brilliant minds
Join UX, CX and product leaders who are designing responsible AI into the core of tomorrow’s services
Contribute to human-centred AI
Contribute to Human-Centered AI.
Be one of the co-creators of an exciting new service bluepirnt that embraces human factor in AI driven services
Boost your authority
Build visible thought leadership by shaping a practical tool that will guide real AI implementations across industries.
FAQ
Program
10 dec. 2025 Online
10.00-11.00 Introduction participants and explanation of topics
11.00-12.00 Breakout sessions
16 dec. 2025 in Bangkok
We’ll explore how to design services where humans and AI co-decide, co-learn, and co-design. Together, we’ll examine how trust, ethics, and performance can be made visible and actionable in one integrated framework — the Human–AI Service Blueprint.
9.30–12.30 — The AI Layer, The Responsible AI & Ethics Layer, Human–AI Experience Layer
Exploring how and where AI acts within a service, and how that shapes the human experience. Making fairness, transparency, and accountability operational in design practice. Integrating human experience, trust, and governance into the blueprint.
13.30–15.00 Design & refine prototype blueprint
15.00-18.00 Apply blueprint on real cases.Test and evaluate prototype blueprint.
19.00-21.00 Dinner
16 jan. 2026 Online
10.00-11.00 Evaluate and fine-tuning prototype
11.00-12.00 The future of the prototype blueprint
In the heart of Bangkok
Join us in one of Asia’s most vibrant innovation hubs — Bangkok. We’ll gather in a creative space where ideas, cultures, and disciplines collide.
A perfect setting to imagine how responsible AI and human-centered design can shape the future together.
Date: 16 dec. 2025
Time: 10.00-20.00
Location: Bangkok centre (to be announced)
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