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Expert Meeting : how to design human centred AI services?

AI is transforming services at high speed, but our design methods are still stuck in the pre-AI era. Service blueprints continue to focus mainly on human processes, while AI is already making decisions behind the scenes, introducing risks and influencing user trust.

 

Ethics, AI governance and the human experience are still designed separately. As a result, organizations deploy AI without a clear understanding of its impact on users, employees and the responsibilities involved.

 

The goal of the expert meeting is to co-create a practical framework that unites technology, humanity and accountability. A blueprint that shows where AI creates value, where risks emerge and how to build trust and fairness in from day one. That is the gap this expert meeting aims to close.


Dates:
10 dec 2025 (2 hours online preparation)
16 dec. 2025 (co-creation day in Bangkok, onsite)

16 jan. 2026 (2 hours online validation session)

On invitation only. Don't have an invitation? Apply here.

This think thank is a collaboration between


Dutch Digital Design Institute

11/1 AIA Sathorn Tower, 15th Floor,
South Sathorn Road, Bangkok 10120
 

UX Academy B.V.
Schippersgracht 1-3 Amsterdam

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Business Meeting

What to expect?

Meet brilliant minds

Join UX, CX and product leaders who are designing responsible AI into the core of tomorrow’s services

Contribute to human-centred AI

Contribute to Human-Centered AI.
Be one of the co-creators of an exciting new service bluepirnt that embraces human factor in AI driven services

Boost your authority

Build visible thought leadership by shaping a practical tool that will guide real AI implementations across industries.

FAQ

Program

10 dec. 2025 Online

10:00 – 10:20 (BKK + 6 hrs)

Introduction round (6 people)
A quick, focused round to understand everyone’s background and perspective.

10:20 – 10:30 (BKK + 6 hrs)
Why Human–AI Service Blueprinting? 

Short introduction to the core idea, why agentic AI is such a disruptive shift. Explaining the problem en need space in short.

 

10:40 – 11:00 (BKK + 6 hrs)

Breakout rooms
What is your personal experience with agentic AI?
Where do you see challenges, either as a designer and user. Write your input in our Miro board.

11:00 – 11:10 (BKK + 6 hrs)

Break.

11:10 – 11:40 (BKK + 6 hrs)
Round-up
Discuss input via Miro board. Present additional challenges. What patterns do we see?
What challenges will we prioritize for the blueprinting workshop in Bangkok?
 

11:40 – 12:00 (BKK + 6 hrs)
Co-creation resources
Overview of the canvases, examples, and tools we’ll use.
Practical notes on hotel, address, lunch, dinner, and logistics.
 

16 dec. 2025 in Bangkok

Expert Meeting

A full-day co-creation workshop to build the first version of the Human–AI Service Canvas and test it on real cases.

Morning

We explore the gaps in today’s AI services, map worst-case experiences, and define the core building blocks:

  • AI capabilities and autonomy

  • Responsible AI layers

  • Human–AI experience principles
    We shape the blueprint structure, roles, and shared design principles.

Afternoon

Teams co-design Blueprint v1, adding layers, metrics, and tools (intervention points, learning loops, bias checks, decision logs).


We apply the canvas to real cases through live prototyping and peer feedback.

Outcome

A validated Human–AI Service Blueprint v1, a shared language for designing AI services, and a first set of real-world test cases. A closing dinner to wrap up the day.

16 jan. 2026 Online 

10.00-11.00 Evaluate and fine-tuning prototype

11.00-12.00 The future of the prototype blueprint 

 ​

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In the heart of Bangkok

Join us in one of Asia’s most vibrant innovation hubs — Bangkok. We’ll gather in a creative space where ideas, cultures, and disciplines collide.
 

A perfect setting to imagine how responsible AI and human-centered design can shape the future together.

Date: 16 dec. 2025

Time: 10.00-20.00

Location:  Bangkok Marriott Hotel The Surawongse

Who is joining?

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Jeremie Tisseau

Chief Design Officer Seven Peaks

LinkedIn

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Boyd de Groot

UX Consultant
LinkedIn

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Lieke Dom

Consultant Responsible Innovation & AI
TNO

LinkedIn

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Anne Vroegop

Founder UX Academy
LinkedIn

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Joris Groen

Founder DDDI

LinkedIn

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René Vendrig

UX Architect
LinkedIn

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